{"id":284,"date":"2026-09-26T23:23:00","date_gmt":"2026-09-26T23:23:00","guid":{"rendered":"https:\/\/web14.tcparisnanterre.fr\/?page_id=284"},"modified":"2026-09-29T17:53:59","modified_gmt":"2026-09-29T17:53:59","slug":"albal","status":"publish","type":"page","link":"https:\/\/web14.tcparisnanterre.fr\/?page_id=284","title":{"rendered":"Albal, campagne d&rsquo;influence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"284\" class=\"elementor elementor-284\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61a128b e-con-full ay-section ay-page-head e-flex e-con e-parent\" data-id=\"61a128b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39b645d ay-back elementor-widget elementor-widget-text-editor\" data-id=\"39b645d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/web14.tcparisnanterre.fr\/?page_id=270\">\u2190 Tous les projets<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93b4398 ay-kicker ay-kicker-links elementor-widget elementor-widget-text-editor\" data-id=\"93b4398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/web14.tcparisnanterre.fr\/?page_id=270#communication\">Communication<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e9a80 ay-page-title elementor-widget elementor-widget-heading\" data-id=\"d8e9a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Albal, campagne d'influence<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7a6d8 ay-lead elementor-widget elementor-widget-text-editor\" data-id=\"7a7a6d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Plan complet d&rsquo;une campagne d&rsquo;influence pour faire conna\u00eetre la mission 100 % circulaire d&rsquo;Albal, avec des objectifs SMART : +20 % d&rsquo;engagement et 300 000 impressions en quatre semaines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb167df e-con-full ay-facts ay-facts-3 e-flex e-con e-parent\" data-id=\"fb167df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d82ef9b e-con-full ay-fact e-flex e-con e-parent\" data-id=\"d82ef9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a099084 ay-fact-label elementor-widget elementor-widget-text-editor\" data-id=\"a099084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Contexte<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3ba35 ay-fact-value elementor-widget elementor-widget-text-editor\" data-id=\"6b3ba35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Projet de cours<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71674fb e-con-full ay-fact e-flex e-con e-parent\" data-id=\"71674fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad85ff ay-fact-label elementor-widget elementor-widget-text-editor\" data-id=\"1ad85ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>P\u00e9riode<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a478377 ay-fact-value elementor-widget elementor-widget-text-editor\" data-id=\"a478377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2025 \u2013 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a906f52 e-con-full ay-section ay-two-col e-flex e-con e-parent\" data-id=\"a906f52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ac6b0ff e-con-full ay-did-col e-flex e-con e-parent\" data-id=\"ac6b0ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4534c ay-h2 ay-h2-sm elementor-widget elementor-widget-heading\" data-id=\"3f4534c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que j'ai fait<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496af2f ay-did elementor-widget elementor-widget-text-editor\" data-id=\"496af2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Objectifs SMART<\/li><li>Choix des cr\u00e9ateurs et des formats<\/li><li>Calendrier, budget et mesure des performances<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-319cef8 e-con-full ay-skill-col e-flex e-con e-parent\" data-id=\"319cef8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-663e73a ay-h2 ay-h2-sm elementor-widget elementor-widget-heading\" data-id=\"663e73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences mobilis\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436ab2d ay-chips elementor-widget elementor-widget-text-editor\" data-id=\"436ab2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span>3.2 Strat\u00e9gie de moyens<\/span><span>3.4 Strat\u00e9gie digitale et influence<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1c4ff5 e-con-full ay-section ay-tight-top e-flex e-con e-parent\" data-id=\"f1c4ff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd6221 ay-h2 ay-h2-sm elementor-widget elementor-widget-heading\" data-id=\"6bd6221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Documents et visuels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40fe880 ay-muted elementor-widget elementor-widget-text-editor\" data-id=\"40fe880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Faites d\u00e9filer avec les fl\u00e8ches, cliquez sur une page pour l&rsquo;agrandir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db0dd13 e-con-full ay-gallery-group e-flex e-con e-parent\" data-id=\"db0dd13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8184e6 ay-gallery-title elementor-widget elementor-widget-heading\" data-id=\"d8184e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plan de campagne<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-674084f ay-gallery elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"674084f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;lazyload&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"674084f\" data-elementor-lightbox-title=\"Plan de campagne \u00b7 page 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk5LCJ1cmwiOiJodHRwczpcL1wvd2ViMTQudGNwYXJpc25hbnRlcnJlLmZyXC93cC1jb250ZW50XC91cGxvYWRzXC9heW1hLXBvcnRmb2xpb1wvYWxiYWwtaTAxLndlYnAiLCJzbGlkZXNob3ciOiI2NzQwODRmIn0%3D\" href=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/albal-i01.webp\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/albal-i01.webp\" alt=\"Plan de campagne \u00b7 page 1\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Plan de campagne \u00b7 page 1<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"674084f\" data-elementor-lightbox-title=\"Plan de campagne \u00b7 page 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAxLCJ1cmwiOiJodHRwczpcL1wvd2ViMTQudGNwYXJpc25hbnRlcnJlLmZyXC93cC1jb250ZW50XC91cGxvYWRzXC9heW1hLXBvcnRmb2xpb1wvYWxiYWwtaTAyLndlYnAiLCJzbGlkZXNob3ciOiI2NzQwODRmIn0%3D\" href=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/albal-i02.webp\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/albal-i02.webp\" alt=\"Plan de campagne \u00b7 page 2\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Plan de campagne \u00b7 page 2<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"674084f\" data-elementor-lightbox-title=\"Plan de campagne \u00b7 page 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk4LCJ1cmwiOiJodHRwczpcL1wvd2ViMTQudGNwYXJpc25hbnRlcnJlLmZyXC93cC1jb250ZW50XC91cGxvYWRzXC9heW1hLXBvcnRmb2xpb1wvYWxiYWwtaTAzLndlYnAiLCJzbGlkZXNob3ciOiI2NzQwODRmIn0%3D\" href=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/albal-i03.webp\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/albal-i03.webp\" alt=\"Plan de campagne \u00b7 page 3\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Plan de campagne \u00b7 page 3<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"674084f\" data-elementor-lightbox-title=\"Plan de campagne \u00b7 page 4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAwLCJ1cmwiOiJodHRwczpcL1wvd2ViMTQudGNwYXJpc25hbnRlcnJlLmZyXC93cC1jb250ZW50XC91cGxvYWRzXC9heW1hLXBvcnRmb2xpb1wvYWxiYWwtaTA0LndlYnAiLCJzbGlkZXNob3ciOiI2NzQwODRmIn0%3D\" href=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/albal-i04.webp\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/albal-i04.webp\" alt=\"Plan de campagne \u00b7 page 4\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Plan de campagne \u00b7 page 4<\/figcaption><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-402a7a7 e-con-full ay-section ay-next e-flex e-con e-parent\" data-id=\"402a7a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4d882 ay-fact-label elementor-widget elementor-widget-text-editor\" data-id=\"4c4d882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Projet suivant<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73eb356 ay-next-title elementor-widget elementor-widget-heading\" data-id=\"73eb356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/web14.tcparisnanterre.fr\/?page_id=285\">Sobri\u00e9t\u00e9 \u00e9nerg\u00e9tique, \u00e9tude qualitative \u2192<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-574e4f0 e-con-full ay-motion-box e-flex e-con e-parent\" data-id=\"574e4f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8793918 ay-motion-loader elementor-widget elementor-widget-html\" data-id=\"8793918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/ayma-motion.js?v=2.7\" defer><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":270,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-284","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/pages\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=284"}],"version-history":[{"count":1,"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/pages\/284\/revisions"}],"predecessor-version":[{"id":310,"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/pages\/284\/revisions\/310"}],"up":[{"embeddable":true,"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/pages\/270"}],"wp:attachment":[{"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}