{"id":280,"date":"2026-09-26T23:23:00","date_gmt":"2026-09-26T23:23:00","guid":{"rendered":"https:\/\/web14.tcparisnanterre.fr\/?page_id=280"},"modified":"2026-09-29T17:53:59","modified_gmt":"2026-09-29T17:53:59","slug":"zadig","status":"publish","type":"page","link":"https:\/\/web14.tcparisnanterre.fr\/?page_id=280","title":{"rendered":"Zadig &#038; Voltaire, film publicitaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"280\" class=\"elementor elementor-280\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75fc538 e-con-full ay-section ay-page-head e-flex e-con e-parent\" data-id=\"75fc538\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55b817a ay-back elementor-widget elementor-widget-text-editor\" data-id=\"55b817a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/web14.tcparisnanterre.fr\/?page_id=270\">\u2190 Tous les projets<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151dd64 ay-kicker ay-kicker-links elementor-widget elementor-widget-text-editor\" data-id=\"151dd64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/web14.tcparisnanterre.fr\/?page_id=270#branding\">Branding<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b338ec8 ay-page-title elementor-widget elementor-widget-heading\" data-id=\"b338ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Zadig &amp; Voltaire, film publicitaire<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc5c0b ay-lead elementor-widget elementor-widget-text-editor\" data-id=\"0cc5c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9criture et r\u00e9alisation d&rsquo;un film publicitaire sur la dualit\u00e9 de la marque : Zadig, l&rsquo;ombre, le rock et l&rsquo;instinct ; Voltaire, la lumi\u00e8re et l&rsquo;\u00e9l\u00e9gance. Leur rencontre raconte la naissance de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffe01ce e-con-full ay-facts ay-facts-3 e-flex e-con e-parent\" data-id=\"ffe01ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa31a2e e-con-full ay-fact e-flex e-con e-parent\" data-id=\"fa31a2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa4166 ay-fact-label elementor-widget elementor-widget-text-editor\" data-id=\"3aa4166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Contexte<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0793677 ay-fact-value elementor-widget elementor-widget-text-editor\" data-id=\"0793677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Projet de cours \u00b7 Brand content<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a7c198 e-con-full ay-fact e-flex e-con e-parent\" data-id=\"7a7c198\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-376e9db ay-fact-label elementor-widget elementor-widget-text-editor\" data-id=\"376e9db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>P\u00e9riode<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073ac7d ay-fact-value elementor-widget elementor-widget-text-editor\" data-id=\"073ac7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2025 \u2013 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b10c7a e-con-full ay-section ay-tight-top e-flex e-con e-parent\" data-id=\"5b10c7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e602 ay-h2 ay-h2-sm elementor-widget elementor-widget-heading\" data-id=\"e29e602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vid\u00e9os<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebc875e e-con-full ay-videos e-flex e-con e-parent\" data-id=\"ebc875e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b967cb e-con-full ay-video-item e-flex e-con e-parent\" data-id=\"3b967cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-225b0dd ay-video elementor-widget elementor-widget-video\" data-id=\"225b0dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/zadig-v01.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/zadig-v01.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9bb53f ay-caption elementor-widget elementor-widget-text-editor\" data-id=\"e9bb53f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le film<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b7c056 e-con-full ay-video-item e-flex e-con e-parent\" data-id=\"0b7c056\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a892b3b ay-video is-portrait elementor-widget elementor-widget-video\" data-id=\"a892b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/zadig-v02.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/zadig-v02.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a3a5d ay-caption elementor-widget elementor-widget-text-editor\" data-id=\"a4a3a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Making-of : script, tournage, montage<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e756aa e-con-full ay-section ay-two-col e-flex e-con e-parent\" data-id=\"2e756aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f34899 e-con-full ay-did-col e-flex e-con e-parent\" data-id=\"4f34899\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ff652 ay-h2 ay-h2-sm elementor-widget elementor-widget-heading\" data-id=\"c1ff652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que j'ai fait<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55845a9 ay-did elementor-widget elementor-widget-text-editor\" data-id=\"55845a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Analyse de la marque, de son ADN et de ses valeurs<\/li><li>\u00c9criture du script en narration altern\u00e9e<\/li><li>Tournage et montage<\/li><li>Pr\u00e9sentation du pilotage du projet en vid\u00e9o<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-825007e e-con-full ay-skill-col e-flex e-con e-parent\" data-id=\"825007e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67ea4bf ay-h2 ay-h2-sm elementor-widget elementor-widget-heading\" data-id=\"67ea4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tences mobilis\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e513214 ay-chips elementor-widget elementor-widget-text-editor\" data-id=\"e513214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span>4.3 Storytelling et brand content<\/span><span>5.4 Piloter le projet<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1736e e-con-full ay-section ay-tight-top e-flex e-con e-parent\" data-id=\"9c1736e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04ab220 ay-h2 ay-h2-sm elementor-widget elementor-widget-heading\" data-id=\"04ab220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Documents et visuels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3159892 ay-muted elementor-widget elementor-widget-text-editor\" data-id=\"3159892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Faites d\u00e9filer avec les fl\u00e8ches, cliquez sur une page pour l&rsquo;agrandir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e678874 e-con-full ay-gallery-group e-flex e-con e-parent\" data-id=\"e678874\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e80197 ay-gallery-title elementor-widget elementor-widget-heading\" data-id=\"6e80197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Script<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92f4cec ay-gallery elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"92f4cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;lazyload&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"92f4cec\" data-elementor-lightbox-title=\"Script \u00b7 page 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjM5LCJ1cmwiOiJodHRwczpcL1wvd2ViMTQudGNwYXJpc25hbnRlcnJlLmZyXC93cC1jb250ZW50XC91cGxvYWRzXC9heW1hLXBvcnRmb2xpb1wvemFkaWctaTAzLndlYnAiLCJzbGlkZXNob3ciOiI5MmY0Y2VjIn0%3D\" href=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/zadig-i03.webp\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/zadig-i03.webp\" alt=\"Script \u00b7 page 1\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Script \u00b7 page 1<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"92f4cec\" data-elementor-lightbox-title=\"Script \u00b7 page 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjQxLCJ1cmwiOiJodHRwczpcL1wvd2ViMTQudGNwYXJpc25hbnRlcnJlLmZyXC93cC1jb250ZW50XC91cGxvYWRzXC9heW1hLXBvcnRmb2xpb1wvemFkaWctaTA0LndlYnAiLCJzbGlkZXNob3ciOiI5MmY0Y2VjIn0%3D\" href=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/zadig-i04.webp\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/zadig-i04.webp\" alt=\"Script \u00b7 page 2\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Script \u00b7 page 2<\/figcaption><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5f667b e-con-full ay-section ay-next e-flex e-con e-parent\" data-id=\"d5f667b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bebf0bc ay-fact-label elementor-widget elementor-widget-text-editor\" data-id=\"bebf0bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Projet suivant<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65bfc54 ay-next-title elementor-widget elementor-widget-heading\" data-id=\"65bfc54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/web14.tcparisnanterre.fr\/?page_id=281\">N\u00e9gociation commerciale : Mitiwai, Hot Mix, Leboncoin \u2192<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-429bdf9 e-con-full ay-motion-box e-flex e-con e-parent\" data-id=\"429bdf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e17a1 ay-motion-loader elementor-widget elementor-widget-html\" data-id=\"c4e17a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/web14.tcparisnanterre.fr\/wp-content\/uploads\/ayma-portfolio\/ayma-motion.js?v=2.7\" defer><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":270,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-280","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/pages\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=280"}],"version-history":[{"count":1,"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/pages\/280\/revisions"}],"predecessor-version":[{"id":306,"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/pages\/280\/revisions\/306"}],"up":[{"embeddable":true,"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=\/wp\/v2\/pages\/270"}],"wp:attachment":[{"href":"https:\/\/web14.tcparisnanterre.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}